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Whisky investment in previous years

If you had started investing in Scotch whisky in 2016, where would you be now? What about in 2018, or as recently as 2022?

Our investor example accounts are a useful way to see how Scotch whisky on our platform has performed over the last few years. But these contain only the whiskies that were available on the platform when the accounts were launched in 2015.

So how have the whiskies we have released more recently performed? In the following analysis, we will look at theoretical investments of £10,000, made in each year from 2016. For the sake of clarity and simplicity, these investments will each begin a whole number of years from the date of the analysis (29th January 2024).

In each case, the account will buy an equal volume of all whiskies released in the previous year, reserving enough cash to fund storage costs for the appropriate number of years.

We have used historic data to calculate initial purchase costs, and calculated current valuations in the same way used to show valuations in your account balance.

 
To pay their ongoing storage fees, our users tend to make small deposits once every couple of months, rather than leaving idle money in their accounts for long periods of time. Managing your storage costs proactively like this will improve returns further.

 

Investments at 2 years show the highest returns. This is perhaps surprising, given the nature of the investment. There are initial costs involved with the investment (commission fees upon first purchase of the whiskies) that will reduce short-term profitability – these fees are of course not repeated and become less impactful with longer investments.

However, a look at the recent performance of the market makes everything clear. Over the last two years or so, demand for Scotch whisky has been increasing across the whole industry, with supply struggling to keep up. Prices have been driven up, and while this trend is unlikely to continue into 2024, investors have had an opportunity to make excellent profits in the short term. 

In general, mid- and long-term investments are more suitable, but recent trends have certainly shown that there are times when short-term investments can make sizeable profits.

For full information, here are the investments made in each account:

2017

2018

62 LPA of each of the following:

2019

83 LPA of each of the following:

2020

84 LPA of each of the following:

2021

73 LPA of each of the following:

2022

91 LPA of each of the following:

This page provides only general information. It does not consider your personal situation or needs. You are entitled to rely on the truth of the historic data above, but you cannot rely on any forward projections stated or implied. Previous price trends are no guarantee of future movements. Whisky, a physical commodity, is not an investment within the terms and scope of the Financial Services and Markets Act 2000. Your protection is limited to the resale value of the whisky you own, together with normal insurance covering specified risks including fire and theft. You will not be protected by the Financial Services Compensation Scheme, and you may not fully recover your initial investment. Investing in whisky may involve risks which you are currently unaware of. If you are not able to assess this information, seek expert investment advice.

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