Client Update - December 2024

Dear WhiskyInvestDirect user,

Fluctuating markets present opportunities to smart investors, and in the current market, with a discrepancy in valuations between industry clients and private investors, there are great deals to be made.

Prices on the WhiskyInvestDirect platform are essentially driven by two factors – activity on the platform, and activity within the wider industry. As evidenced in our Trade Purchase & Withdrawal table, which we referred to in previous newsletters, industry buyers are still purchasing from WhiskyInvestDirect and its clients. However, demand from clients is lower, and there are currently more sellers than buyers in the market.

This presents an excellent opportunity for clients looking to invest. Prices are being balanced by demand from the industry, but there are still many clients looking to sell who are struggling to find buyers. This means that it is currently possible to purchase whisky via the Live Order Board for up to 10% below our valuations.

As the wider industry stabilizes after a drop in global demand, these prices will likely firm up. But for the time being, it is a buyers’ market, and there are great chances to invest at a low price.

The WhiskyInvestDirect team are always happy to answer your questions and take your calls. Please don’t hesitate to get in touch with us.

Kind regards,

Ben Challen,

Commercial Director, WhiskyInvestDirect